Fox Sports was looking to revitalize its "Women of Watersports" program, which features profiles of top female competitive waterskiers and wakeboarders. The title "Curves" was suggested as a reflection of the women themselves, as well as the curving wakes they slice through the water. The look we developed draws heavily from cutting-edge sports and pop-culture iconography. The title logo, once it was finalized, became a useful design element throughout the open, mixing well with the oval forms and distorted footage layers.

Client: Sunshine Network

Producer: Ken Cavanaugh