RDV conceived the "Heart & Hustle" campaign to revitalize the Magic's image, and to showcase their three new marquee players. This spot, the first of a series, was designed to evoke the team's emphasis on hard work, community involvement and respect for the game. We shot candid-style stills on an outdoor court, then used simple typography to support the voice-over narration.

Client: RDV Sports

Producers: Convergence Film Television & Interactive