MasterCraft is a leading maker of high-performance power boats. Our challenge lay in finding the right stylistic balance for the piece. While MasterCraft wants to extend their brand appeal to the knee- and wakeboarding markets, where a grungy, extreme-sports aesthetic is king, they were anxious not to alienate the older, ski and leisure boaters who still comprise the majority of their customer base. We developed a look that was both classic and kinetic, with flared panels and stripes that evoke the graceful lines of the boats themselves.

Client: Master Craft

Producers: LMK Productions