The "Walt Disney World Summer Jam Concert" features performances by teen-pop idols Britney Spears, 'N Sync, 98 degrees and Tyrese (artists formerly unknown to the 2820 staff, but quite familiar to their children!). The main intent of the show, of course, is to showcase the Walt Disney World theme parks and resorts at which the performances were taped. We were asked to create a package that was hip and energetic enough to have credibility with teenage viewers, but would not stray too far from Disney's family-oriented brand.

Client: ABC

Producers: WDW Original Programming