The Walt Disney World Summer Jam Concert was a primetime special on ABC featuring performances by teen-pop idols Christina Aguilera, Smashmouth, BBMak, Destiny's Child & Enrique Iglesias. The main intent of the show, as always, was to showcase the various Walt Disney World theme parks and resorts at which the performances were taped while complementing Disney's wholesome brand identity. Using a retro beach party look, we combined live action shots within a vibrant energetic atmosphere that blended well with the show's content, and spoke directly to the style inclinations of the teen demographic.

Client: ABC

Producers: WDW Original Programming