The
Discovery Channel was developing a program about
what's next in technology. 2820 designed a logo
or icon capable of representing thought and time
travel from a primitive past to an unknown future.
In so doing, we created a mythically rich icon with
embedded design elements. The square with the diagonal
acts as an abstract of the letter "N"
and a metaphor for night and day undoubtedly the
first unit of time recognized by man. The stair-stepped
line serves as a pictogram leading to the future.
The program title animation then depicted the icon
on cave walls; stamped on industrial machinery;
and cast into electronic circuitry. This versatile
mark was designed to continually evolve, just like
man's creation and understanding of new technology.
Dot
com start up E-TRIEVA approached 2820 to create
an entire corporate identity for their online data
back-up and retrieval service. Early in the logo
design phase, we were intrigued by the idea of electronic
data input and output. This became the basis for
a design solution. We built the lowercase "e"
from reciprocating arrows, reflecting the continual
input/output data flow. We reversed the arrow out
of the button to mirror the E-TRIEVA service, which
is activated by a similar button on a web browser.
A
non-linear film editing boutique in Atlanta named
itself vuja de, the opposite of deja vu. Something
You've Never Seen Before was their definition
and became the key statement behind their identity.
The intentional use of a scribble in this identity
project was not a literal description of the non-linear
edit process, but more a celebration of the creative
process which non-linear editing provides. This
vuja de design was awarded three international
gold medals by the Broadcast Designers Association:
one for logo design, one for printed identity
packaging of collateral materials, and one for
animated logo or ID.
