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Dixon
is one of the oldest publicly held companies in the nation.
Research revealed their original brand, based on heroic
images of Ethan Allen, was not as effective with today's
consumers. For the redesign of their website, Dixon wanted
to pay homage to their roots, but also to reposition the
company as contemporary, vibrant, and a full-fledged partner
in education and commerce. In today's dynamic marketplace,
repositioning has become a more frequent–and more
critical–function for many brands.
Client:
Dixon Ticonderoga
Producer: Cheza Lemley
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