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Planet
Outdoors is an online retailer of outdoor sporting goods,
and a passionate advocate of the "outdoor lifestyle."
Simulcast with a nationwide TV campaign, the "Lost Tribe
Expedition" site follows a troop of outdoor adventurers
on a fictitous three-day encounter with the "Lost Tribe
of Man-Hat-Tan." The site bears the look of a high-tech
"live uplink" environment with a mission countdown clock,
team member profiles, and streaming video feeds. The color
and textural palettes, meanwhile, help keep the site consistent
with the client's eco-conscious brand.
Client:
Planet Outdoors
Agency:
Crispen Porter & Bogusky
Producers:
Haxan Films
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