Our Work > Print

Chaos is a small Miami firm specializing in top-quality saltwater fishing rods and lures. The lures use a patented turbine system that creates a chaotic flurry of air bubbles, attracting hungry fish--hence the name "Chaos". The firm was doing well with tradeshow and event sales, but lacked the print collateral to take their business to the next level. The saltwater fishing market is very upscale; saltwater fishermen have the highest per capita income of any amateur sportsman. Where gear is concerned, their focus is on product features and quality, not brand mystique. We designed the catalogs to put the product firmly in the foreground, with crisp color photography accompanied by detailed specifications for each item. The sunset sky and churning water provide a warm and elegant backdrop without detracting from the product.

Client: Chaos Rods & Lures

Producers: Chaos Rods & Lures/2820 Design